IBM Converge

Project Lead, Brand Designer, UI Designer, Front-End Developer

What is Converge?

Converge is an opportunity for Market Development and Insights (MD&I) professionals to meet face-to-face, share skills, and form strong business relationships. MD&I is an organization within IBM that consult with IBM decision makers across geographies and business units to provide strategic insights. Once a year, MD&I employees from around the globe gather at Converge and leave energized and prepared to take on the challenge of another successful year.

The Opportunity

This annual event was formerly referred to as “Skills Summit.” Each year, I was tasked with creating a new theme for the summit such as “Skills Summit: Insight.” There are a few problems with this title:

1. “Skills Summit” is not unique
2. “Skills Summit” only reflects one aspect of the event
3. New themes do not allow for brand recognition and are not cost efficient

The Research

I conducted user research, asking open-ended questions about MD&I, its work culture, what makes it unique, and its role within IBM. Our findings were:

1. MD&I consists of very diverse skills with a wide reach working towards a common mission
2. There has been a shift toward more collaboration
3. MD&I is like a family

Logo Process & Creation

The Converge logo went through many iterations to communicate the idea of convergence. In the end, we chose the simplest form that would work as a wordmark. This would help with brand recognition and the adoption of the new conference name.

Brand Recognition

As IBMers become more familiar with the new Converge brand, the motif can be used separate from the wordmark. Most of the collateral used during Converge 2019 included both the motif and wordmark.

Converge App

The Converge app allows conference attendees to stay up to date on everything happening at Converge. It helps users keep track of their schedule, chat with subject matter experts, and have all the information they need for booking travel and reporting travel expenses.

Know your next steps

The app will prompt the users with any actions that they need to take in order to be fully prepared for Converge.

Help when you get home

Work trips are always fun but we all dread the work required when we get home. The Converge app helps users find all they information they need to make the end of the trip as easy as possible.

Splash Screen

Onboarding 1

Onboarding 2

Splash Screen

Onboarding 1

Onboarding 2

Onboarding 3

Login

Login Confirmation

Home Pre-Event

Schedule - Courses

Select Course

Course 1

Course 2

Register Confirmation

Home During Event

Main Tent

Chat

Onboarding 3

Login

Login Confirmation

Home Pre-Event

Schedule - Courses

Select Course

Course 1

Course 2

Register Confirmation

Home During Event

Main Tent

Chat

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